Transparent SEO Work
The world of SEO is full of technical jargon, which throws many clients off. Because of the long term nature of the work, it’s absolutely necessary for an SEO and their client both to have an understanding of the work being done, as well as the goals in mind. We’ve found that the best way to accomplish this is an open dialogue where all questions about the industry are answered plainly and to the point. To help facilitate this process, check out these frequently asked SEO questions.
When can I expect results?
This is the million-dollar question, and it requires an honest answer. The truth is that search engine optimization is a service that improves your chances of a higher ranking by building a better website. Nobody has the ability to sell you #1 rankings, and if they do they’re either lying or, at best, gambling. That being said, a good SEO will create reasonable goals based on the current state of your business, website, and competition, as well as explain how they plan to reach them. In most cases, tangible results take anywhere from three months to a year.
Does higher website traffic bring me revenue?
No, it doesn’t. Don’t make the mistake of believing that lots of traffic automatically equates to more conversions. Getting hits on your site is half the battle. Assuming you’ve optimized properly and attracted the people searching for your services, then you’ll need good old fashioned salesmanship to turn them into customers. A good online marketer studies your site’s Analytics to perfect the kind of online presence that attracts as many buyers as possible.
Is marketing on social media really necessary for a business?
Ignoring social media completely is a wasted opportunity. Some industries get better results than others, but all businesses stand to gain from promoting through these mediums. Social media helps drive traffic to your site in many ways. The best part is that a social media campaign isn’t very time consuming; you can get a lot of return from very little effort.
Can I just leave all the work to “the website guys”?
Unfortunately, many SEO companies prefer to be left alone to do their work. While we understand that business owners are always busy, your marketing company probably doesn’t understand your work enough to present it properly. You don’t want them regurgitating information they find on the internet. For the best possible service, find a company that can communicate efficiently to present YOUR business without any wasted time.
How much should I spend on an SEO service?
You can find all kinds of articles with people telling you how much to spend on SEO services. However, generally speaking, you get the service you pay for. There’s always exceptions to this rule, of course, and you’ll have to rely on your gut to find the best deal. However, for peace of mind if nothing else, remember that SEO is an investment for your business, not just a cost.
If you’re seriously considering an SEO service for your business, this FAQ probably barely scratches the surface of what you’d like to know. We’d be happy to provide your more information about how we can help your business grow; don’t hesitate to give us a call and set up a free consultation!