I’m the Colorado SEO Guru! I started this company to use my experience in the SEO field in the most efficient ways possible. So, I hired a team of professionals that I work with to create¬†high quality, customized online marketing services;¬†we connect businesses with the customers who need them.
You see, online marketing isn’t just about getting first on the SERP (Search Engine Results Page) or posturing authority and service quality. The best marketing strategy in the world won’t last long without the actual product or service to back it up. As a business owner, you’ve honed these to perfection, or you wouldn’t stake your livelihood on them. That’s exactly what we’ll capture and present online.
Many SEO companies exhibit flaws in their marketing strategy that we avoid at all costs. Let’s go over a couple of them.
All businesses want to make a profit. But, when it gets prioritized over good service, that profit motive becomes a big problem. SEO companies are no different. Often, when one¬†gains momentum, selling to clients becomes easier. If the owners gets dollar signs in their eyes, they sometimes¬†start putting their resources into increasing client numbers without hiring on people to take care of the increased work load.¬†When they get away with this, it’s because their clients don’t know what SEO work¬†entails.
Fortunately, it’s easy to avoid this problem when hiring an online marketing company. Good SEO companies keep an open dialogue with their clients; this helps business owners understand the value of the work they get in¬†easily digestible increments.
The second flaw usually stems from the first. An SEO company that charges on a monthly basis needs to present a work report. If their clients don’t familiarize themselves with SEO terminology, often the only tangible work they see is page and blog content. So, some companies will try to churn out as much content as they can in as little time as possible.
I’ve mentioned before that “content is king”, it’s the information that search engines want to connect people to. However, shallow, regurgitated content doesn’t interest anyone and won’t keep people looking through your site. If an SEO doesn’t take the time to inform themselves about the specific company they’re marketing, that’s the only kind of content they’ll produce. Finding a balance between efficiency and quality is hard, but a good SEO company knows how to skirt¬†that line.
We know that search engines aren’t perfect. Shallow rewritten content can sometimes still rank well in conjunction with proper technical SEO knowledge & implementation. However, search engines improve every day. Daily updates keep SEOs on their toes, and major updates can flip the online marketing world on its head; we learned this with the Panda & Penguin updates. Technical SEO won’t be enough to keep a high ranking forever; for that, people will need to create genuinely engaging content that searchers want to see. When you hire us, you’re not just getting the technical stuff, we will work to understand and promote your brand. This is why we cap our client number, to ensure each one gets the time they need.
We’re¬†confident in our ability to market for you. If you’d like to know more about how we can help your business, give us a call to set up a free consultation today.
Meet the Guru!
Learn About the Man Behind the Service
Having lived in many places all over the United States, I’m proud to have settled down in Colorado. Whether fishing, hiking, or just enjoying the culture, I take advantage of all it has to offer. I’m always impressed by the work ethic and innovation of small businesses here; that’s a big part of why I do what I do. Maybe I’ll see you at one of them around town sometime!