Internet MarketingIf you’re not familiar, PPC refers to “pay per click” ads run on search engines. It’s more similar to traditional advertising than organic SEO. In contrast, organic rankings are free (unless you hire an SEO company, of course) and are completely based on how search engines value a site. To understand how you can best use these different marketing options, we’ll go over the benefits of each here.

Organic Rankings:

Most people assume that a product they pay for will be superior to a product that’s given out for free. Organic rankings buck this convention for one simple reason; they drive the vast majority of website traffic. This makes sense if you think about it, as they’re based on merit, and thus have more authority. However, organic SEO does come with a drawback. It takes a long time to bear fruit. Because of this, it’s not a viable option for businesses that need revenue fast to stay afloat.


Just because organic rankings drive the most traffic doesn’t mean that a PPC campaign should be ignored. Plenty of top luxury brands spend an arm and a leg on their paid advertising. Even small businesses stand to gain a lot. It can bring in short term revenue, as well as long-term, if done correctly. You only have to pay per click (to your site), so you know exactly where your money is going. Also, you can control how much you spend, so you won’t get stuck paying more than you intended.


Determining how much time, effort, and money to put into PPC versus organic SEO is something you should take seriously, and it may change with your business. A little trial and error will probably be necessary to maximize return on investment. For help with these services, call the Colorado SEO Guru today to set up a free consultation!